Why this matters
Bringing the Land Back to Life
Britain has quietly become one of the most nature-depleted countries on earth. We think food is part of how we bring it back.
50%
of Britain's biodiversity lost since the industrial revolution
In the last fifty years, Britain has lost more than half of its biodiversity. Hedgerows grubbed out, meadows ploughed, rivers run dry of the life they once carried. It happened slowly, field by field, in the name of cheaper food and bigger yields, and most of us never noticed it going.
Farmland now covers roughly seventy per cent of the country. That makes farming, for better or worse, the single biggest force shaping the British landscape. If you want to know why the curlews have gone quiet and the verges have stopped buzzing, the answer is mostly written into how we grow our food.
We don't say that to lay blame. We say it because it cuts the other way too: if farming is the biggest cause of the problem, it is also the biggest part of the solution. Every box we sell is a small vote for a different kind of countryside.
“If farming is the biggest cause of the problem, it's also the biggest part of the solution.”Butcher Ben